Kevin Durkin - LAER Realty Partners | Lowell, MA Real Estate, Dracut, MA Real Estate,Durkinsells,


Selling your home is a big deal, and while there's a lot that your real estate agent will do for you, you also have an essential part to play in the process of selling your home for a new one. A seller needs to make the house as attractive as possible when putting it up for sale. Here are the ways to prepare your home for sale: 

Look at the house from a stranger's viewpoint 

The advantage of viewing your property from a prospective buyer's perspective is that it enables you to identify some defects that could prevent potential buyers from initiating the sale process. Taking an unbiased and unemotional look at your home will help you see things in a better light. Better still, you can ask your friend or real estate agent to examine your home and give you an honest opinion about the state of the residence. And, try to amend whatever they pointed out as a defect. 

Remove pets from the house

Pets are good to have in a home, but not all buyers like the idea of buying a home with pets around. Some buyers may not want to see pets around, especially if they are allergic to them. Therefore, it is advisable to remove all pets from the house. And have a non-pet owner give your home the "sniff test" to make sure the pet odors are gone too.

Make Improvement before selling 

Nothing discourages buyers more than a property that is poorly maintained. Not only that, such houses attract lower offers. Prospective buyers will not be willing to buy a house for top dollar that requires extra costs for repairs and improvements. Therefore, an excellent way to increase the value of your home is to improve it before putting it up for sale. However, you should not overspend on home improvements, or the expenses will eat into your profits when selling. Your agent is an excellent resource for pointing out which upgrades are worth the money spent. 

Spread the word

Below are ways that you can market your home by yourself and with the help of your real estate agent.

- Pay for ad space in local directories

- Word of mouth to friends and family

- Multiple Listing Services through your agent

- Speak to your realtor about creating a Virtual Tour

- Plan an open house to allow prospective buyers to see the house themselves

If you plan to place your home up for sale, consider the ideas above to ensure a fast sale. Most of all, follow your agent's advice on marketing trends that work best in your market.


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.


If you are looking to sell your home and move out of a major city, there is no need to worry. In fact, there are many quick, easy ways to ensure that you can enjoy a seamless home selling experience, even if your residence is located in the heart of a major city.

Now, let's take a look at three tips for selling a home in a major city.

1. Know Your Target Homebuyer

Think about what led you to buy your city home in the first place. Then, you can put together a home listing that highlights your home's features, thereby increasing the likelihood that your house will generate plenty of interest from potential buyers.

When you create a home listing, think about a city homebuyer's perspective. By doing so, you can ensure that your home listing hits the mark with the right group of buyers.

For example, if your home is located near popular city attractions, it may be worthwhile to include this information in your home listing. Or, if your home includes a new roof and other upgrades, you should incorporate lots of details about these upgrades into your home listing.

2. Establish an Aggressive Price for Your Residence

What you originally paid for your city home is unlikely to match the value of your residence today. However, with a comprehensive approach to analyzing your home's strengths and weaknesses, you can establish an aggressive home listing price from day one.

It often pays to conduct a home appraisal prior to adding a city home to the real estate market. During a home appraisal, a property expert will evaluate your residence, as well as compare and contrast your house against similar homes. After a home appraisal is finished, you will receive a property valuation that can help you set a competitive initial asking price for your house.

Don't forget to check out the prices of comparable houses in your city, either. With this housing market data at your disposal, you can see how your residence stacks up against the competition and price it accordingly.

3. Collaborate with a Real Estate Agent

If you're unsure about how to put together a home listing, price your residence or perform assorted home selling tasks, you should contact a local real estate agent. By hiring a real estate agent, you can receive expert assistance as you try to sell your city residence.

A real estate agent understands the ins and outs of selling a house in any city, at any time. Therefore, this housing market professional will make it easy for you to maximize the value of your city home.

Oftentimes, a real estate agent will meet with you and learn about your home selling goals. He or she then will add your city residence to the real estate market, promote it to potential buyers and keep you up to date throughout the property selling journey.

When it comes to selling a home in a major city, it helps to take an informed approach. Use the aforementioned home selling tips, and you can boost your chances of enjoying a fast, profitable home selling experience.


Common sense is powerful, particularly for those who plan to sell a house in the near future. If you use common sense as you consider myriad home selling decisions, you may be better equipped than ever before to make the best-possible choices.

Now, let's look at three tips to help you take a common sense-oriented approach to selling your house.

1. Analyze Your Home

You believe you have a great home that will attract plenty of interest from potential buyers. Yet the housing market offers no guarantees. But if you analyze your residence, you can identify its strengths and weaknesses and proceed accordingly.

It may be beneficial to conduct an inspection before you list your residence. During an inspection, a property expert will review all areas of your house. You then will receive an inspection report that you can use to evaluate various home problems.

2. Perform Home Improvements

Home improvements are key, as they can help you transform property weaknesses into strengths. If you allocate time and resources to upgrade your house, you could boost the likelihood of enjoying a fast, profitable home selling experience.

Oftentimes, it helps to mow the lawn, trim the hedges and perform other home exterior upgrades to enhance your residence's curb appeal. Because if your home boasts amazing curb appeal, your residence may stand out to dozens of prospective buyers.

You should clean each room in your home, too. If your home's interior dazzles, buyers are sure to be impressed with it as soon as they walk through the front door. Perhaps most important, buyers will have no trouble envisioning what life may be like if they purchase your house.

3. Collaborate with a Real Estate Agent

As you explore ways to streamline the house selling journey, collaborating with a real estate agent may prove to be an excellent decision. A real estate agent can take the guesswork out of selling a house, and as such, help you achieve your desired results.

Generally, a real estate agent will make it simple for you to list your house. He or she also will promote your residence to potential buyers and set up home showings and open house events. Plus, a real estate agent will help you assess any offers to purchase your house and ensure you can get the best price for your residence.

Let's not forget about the guidance that a real estate agent provides as you navigate the home selling journey, either. If you are unsure about how to proceed during the home selling journey, a real estate agent can provide recommendations and suggestions. He or she can respond to your home selling concerns and queries as well.

For those who want to reap the benefits of a successful home selling journey, using common sense is ideal. Thanks to the aforementioned tips, you can navigate the house selling journey like a real estate market expert and accomplish your home selling goals.


Looking to sell a home for the first time? Ultimately, a first-time home seller must be able to identify a strong offer for his or her residence. With extensive real estate insights, a first-time home seller may be better equipped than others to accept a strong offer and accelerate the home selling cycle.

Identifying a strong offer for a home can be quick and easy – even for a first-time home seller.

Now, let's take a look at three tips to help a first-time home seller differentiate between a strong offer and a poor one.

1. Analyze the Housing Market

The housing market can be complex, particularly for a first-time home seller. Fortunately, many free, easy-to-access resources are available to help a home seller learn about the ins and outs of the housing sector so he or she can plan accordingly.

For example, a home seller can check the prices of homes available in his or her area via a simple online search. This home seller can even find out how long a particular house has been available, whether the price of a home has been reduced over time and much more.

With in-depth knowledge of the real estate market, a home seller can study how his or her residence stacks up against the competition. Then, this home seller can establish a competitive price for his or her home, increasing the likelihood that he or she will receive a number of strong offers.

2. Understand Your Home Both Inside and Out

A home appraisal is a must for a first-time or experienced home seller, and perhaps it is easy to understand why.

During a home appraisal, a property inspector will take a close look at a house's interior and exterior. This inspector will provide a report at the appraisal's completion that highlights a house's strengths and weaknesses too.

For a home seller, an appraisal offers a valuable learning opportunity. It enables a home seller to gain deep insights into a home's condition that he or she may struggle to obtain elsewhere. That way, a home seller can complete assorted home repairs before listing a residence and boost his or her chances of receiving multiple offers that exceed a house's initial asking price.

3. Consult with a Real Estate Agent

A first-time home seller should meet with a real estate agent and discuss the differences between a strong offer and a poor one.

Thanks to a real estate agent, a home seller can seamlessly navigate the entire property selling journey as well.

Typically, a real estate agent will help a home seller establish a fair price for a residence from the get-go. This housing market professional also can offer helpful tips throughout the home selling journey to ensure a home seller can get the best possible results.

Don't leave anything to chance as you prepare to list a residence for the first time. Instead, take advantage of the aforementioned tips, and a first-time home seller should have no trouble distinguishing between a strong offer and a subpar proposal.




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