Kevin Durkin - LAER Realty Partners | Lowell, MA Real Estate, Dracut, MA Real Estate,Durkinsells,


There is a lot to think about when you know you’re ready to sell your home. The best approach is to take things step-by-step in order to get everything right. 


Make Necessary Repairs


Before you even decide to put a “for sale” sign out front, you’ll want to address the problems in your home that you know about. If the roof needs to be replaced, or you know you need a new refrigerator, you should tend to those things as soon as possible. While these items can be an expense for you, completing these things before the sale of the home will increase the value of the home and save you some aggravation when it comes time for the home inspection.


Don’t forget about the small details as you look at what needs to be done on your property. Does the doorbell ring? Are the lightbulbs all working? These small details are just as important as the big stuff.   


Find A Real Estate Agent


Finding a real estate agent isn’t a one-size-fits-all job. You want an agent who understands your needs and is an expert in your particular market. You can check with your family and friends to see if they have a particular agent who they recommend. Also, you might check out reviews online to help you discover an agent. Do you have a particular agency in mind? Give them a call and they can set you up with one of their agents. Many agents will be happy to provide a number of references of recent sales if you inquire. 


Find Out How Your Home Will Be Marketed


If your home won’t be on social media, there’s something wrong with the marketing plan. You’ll need lots of good photos and maybe even a video tour of your home. You should definitely be sure that your home is being marketed on YouTube, Facebook, and Instagram to name a few social networks. These networks even offer paid ads to help you reach the right buyers. Talk with your realtor to see what the plan for marketing your home sale is.


Prepare For Home Showings


While you still might need to live in your home while you’re selling it, you want the property to be presentable. Start at the curb of your home and work your way to the inside. The property should look presentable from the moment buyers pull up to the house. The lawn should be mowed, the landscaping should be trimmed, and the inside of the home should be thoroughly cleaned. This will seal the deal on the sale of your property after all of the other hard work has been done.   


As a home seller, you'll likely want to do whatever you can to promote your house to the right groups of homebuyers. Thus, hosting an open house is a must, particularly for a seller who wants to enjoy a fast, profitable home selling experience.

Ultimately, there are many reasons to conduct an open house, and these include:

1. You can stir up interest in your house.

An open house enables you to provide homebuyers with an up-close look at your residence. It allows these buyers to look beyond a home listing, and as such, may lead to many potential offers on your home.

Of course, an open house empowers you to show off the true size and beauty of your home as well. If you allocate the necessary time and resources to clean your home prior to an open house, you may increase the likelihood of securing offers at the event's conclusion.

2. You can respond to homebuyers' questions.

Although a home listing may include details about your house's age and condition, it fails to provide homebuyers with a "feel" of what it's like to walk around inside and outside your residence. Fortunately, an open house allows buyers to get a first-hand look at your residence and determine whether your house matches or exceeds their expectations.

Furthermore, an open house provides homebuyers with the opportunity to ask questions about your house. And if you provide buyers with the information they request, you can make it easy for them to decide whether to submit an offer on your home.

3. You can analyze homebuyers' interest in your residence.

Believe it or not, an open house can help you gauge the effectiveness of your marketing efforts.

For instance, an open house that features dozens of potential buyers likely can be considered a resounding success. On the other hand, if no buyers attend your open house, you may need to reevaluate your home's initial asking price and other home selling factors.

When it comes to hosting an open house, there is a lot to consider. Luckily, you can work with a real estate agent to streamline the process of putting together a successful open house.

A real estate agent is a home selling guide who can offer expert tips and insights at each stage of the home selling journey. He or she will learn about your residence and help you map out a successful home selling plan. Perhaps best of all, a real estate agent will set up open houses, help you assess offers on your residence and ensure you can make the best-possible decisions throughout the home selling process.

If you're worried about hosting an open house, there is no need to stress. Hire a real estate agent today, and you'll be able to receive comprehensive home selling support. In fact, with a real estate agent at your disposal, you can seamlessly navigate the home selling cycle.


There is no set amount of time that you will need to allocate to sell your residence. In certain instances, a seller can generate lots of interest in his or her house and receive an offer to purchase within one day of listing a home. On the other hand, a seller sometimes requires many weeks or months to stir up interest in his or her home.

Ultimately, you should strive to commit as much time as you can to sell your home. If you do everything possible to promote your residence to potential buyers, you could reap the benefits of a fast, profitable house selling experience.

There are many things that a seller can do to ensure a seamless home selling experience, and these include:

1. Improve Your Home Both Inside and Outside

Remove clutter from inside your home – you'll be happy you did. In addition to making it easy to show off the true size and beauty of your home, eliminating clutter could help buyers envision what life may be like if they purchase your house.

Meanwhile, your home's curb appeal can make a world of difference during the property selling journey. If your house boasts a stunning front lawn and other exceptional home exterior features, your home may be better equipped than ever before to make a positive first impression on prospective buyers.

2. Establish an Aggressive Initial Home Asking Price

Take a look at the prices of comparable houses in your city or town. In addition, evaluate the prices of recently sold houses in your area that are similar to your own. This housing market data may help you establish an initial home asking price that falls in line with the current housing market's conditions.

Furthermore, it may be beneficial to conduct a house appraisal. With an appraisal report in hand, you'll have a property valuation that you can use to establish an aggressive initial asking price for your residence.

3. Hire a Real Estate Agent

A real estate agent is an expert guide for selling homes. He or she can help you list your residence, promote it to prospective buyers and much more.

Of course, let's not forget about the assistance that a real estate agent provides at each stage of the property selling journey, either. A real estate agent will help you create a house selling strategy and put this plan into action. He or she will be ready to respond to any of your home selling concerns or questions too. And if you're unsure about how to proceed at any point during the house selling journey, a real estate agent can provide property selling recommendations and suggestions.

For those who want to add a house to the real estate market and streamline the home selling journey, it may be a good idea to hire a real estate agent. By collaborating with a real estate agent, you can get the support you need to quickly navigate the home selling journey.


Selling your home is a big deal, and while there's a lot that your real estate agent will do for you, you also have an essential part to play in the process of selling your home for a new one. A seller needs to make the house as attractive as possible when putting it up for sale. Here are the ways to prepare your home for sale: 

Look at the house from a stranger's viewpoint 

The advantage of viewing your property from a prospective buyer's perspective is that it enables you to identify some defects that could prevent potential buyers from initiating the sale process. Taking an unbiased and unemotional look at your home will help you see things in a better light. Better still, you can ask your friend or real estate agent to examine your home and give you an honest opinion about the state of the residence. And, try to amend whatever they pointed out as a defect. 

Remove pets from the house

Pets are good to have in a home, but not all buyers like the idea of buying a home with pets around. Some buyers may not want to see pets around, especially if they are allergic to them. Therefore, it is advisable to remove all pets from the house. And have a non-pet owner give your home the "sniff test" to make sure the pet odors are gone too.

Make Improvement before selling 

Nothing discourages buyers more than a property that is poorly maintained. Not only that, such houses attract lower offers. Prospective buyers will not be willing to buy a house for top dollar that requires extra costs for repairs and improvements. Therefore, an excellent way to increase the value of your home is to improve it before putting it up for sale. However, you should not overspend on home improvements, or the expenses will eat into your profits when selling. Your agent is an excellent resource for pointing out which upgrades are worth the money spent. 

Spread the word

Below are ways that you can market your home by yourself and with the help of your real estate agent.

- Pay for ad space in local directories

- Word of mouth to friends and family

- Multiple Listing Services through your agent

- Speak to your realtor about creating a Virtual Tour

- Plan an open house to allow prospective buyers to see the house themselves

If you plan to place your home up for sale, consider the ideas above to ensure a fast sale. Most of all, follow your agent's advice on marketing trends that work best in your market.


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.




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